Introduction
From 2024 to 2025: A Year of Transformation
Signature Events of the Year
The Standout Picks of 2025
Sands Moments: Events and Milestones
The Sands Experience Behind the Scenes
Reflecting on a Milestone Year
2025 was an important year for Sands UAE, shaped by growth, new ideas and a stronger focus on delivering the most seamless luxury experience in the region. As the needs of modern shoppers continued to evolve, Sands responded with new services, a wider selection of brands and a renewed dedication to making luxury feel effortless. The launch of the Sands app, the start of 24 hour delivery and the addition of twenty new maisons marked major steps in how we serve our clients.
This was also a year where our community became even more connected. Our best sellers, most requested designers and highest value sales reflected the tastes of clients who appreciate rarity, craftsmanship and trust. Media features, private client moments and cultural celebrations each added a new chapter to the Sands story and strengthened our mission to redefine luxury shopping in the UAE.
From 2024 to 2025: A Year of Transformation
Introducing the Sands App
One of the biggest moments of the year was the launch of the Sands app, created to bring a smooth and elegant shopping experience directly to our clients. The app offers real time updates, curated collections and direct access to our concierge team, making luxury easier to reach and enjoy than ever before.
24-Hour Delivery Redefined Convenience
Sands also introduced 24 hour delivery for select pieces, reflecting what our clients value most: speed, ease and trust. Some items are now available exclusively through this service, giving clients access to special pieces faster than ever. Whether it is a last minute gift, a special occasion or a personal treat, this option brings added convenience while maintaining the same level of quality and care.
A New Chapter of Luxury for Sands
This year, Sands grew in a meaningful way by welcoming twenty new brands into our world. Maisons such as Bvlgari, Moynat and Ogier added more choice in handbags, footwear, ready to wear and fine jewelry. With these additions, our collection became richer and more diverse, giving clients access to a wider range of timeless and modern luxury pieces.
Signature Events of the Year
The Standout Picks of 2025
Best Sellers of the Year
Three pieces stood at the top of our clients’ lists in 2025. The Polène Cyme became a standout favorite, admired for its sculptural lines and ease of everyday wear. The Goyard Saint Louis PM continued its legacy as the essential lightweight tote, appreciated for its durability and unmistakable heritage pattern. And the Hermès Oran sandals remained a year-round staple, blending comfort, elegance, and effortless sophistication — especially in the UAE’s warm climate.
A Reflection of 2025’s Most Desired Pieces
Best-Selling Brands
This year’s most-requested maisons reflected a preference for timeless craftsmanship and refined simplicity. Loro Piana, Hermès, Polène, Chanel, and Goyard led the way, each offering pieces that resonated with clients seeking luxury that balances practicality with enduring style. Their consistent popularity reinforced Sands’ commitment to offering both iconic and contemporary choices.
Hottest Sales of 2025
Two remarkable acquisitions defined the year’s high-value sales at Sands. The Patek Philippe Ref. 5260-1455R was one of the most requested timepieces of 2025. Known for its refined movement and stunning gem setting, the watch features a rainbow arrangement of diamonds that gives it a distinctive and vibrant character. This rare combination of technical mastery and artistic detail made it a standout choice among collectors in the region.
The Hermès Birkin 20 Faubourg Set in Snow White, Midnight and Rainy Days Gris Misty was equally exceptional. Each miniature Birkin captures a different moment of the iconic Faubourg Saint-Honoré boutique in Paris, crafted with detailed motifs, elegant materials and an extraordinary level of precision. The trio is considered one of Hermès’ most coveted creations.
Together, these acquisitions showcased Sands’ ability to secure rare and extraordinary pieces with care, precision and complete discretion.
Sands Moments: Events and Milestones
Private Client Experiences
Throughout 2025, Sands hosted select private client experiences designed for those purchasing high-end watches and rare handbags. These one-to-one appointments offered clients the chance to view exceptional pieces in a discreet and refined setting, ensuring comfort, privacy and confidence during their purchase. Each experience reflected our commitment to delivering a service that feels personal, exclusive and effortless, especially when sourcing and securing some of the most sought-after items in the luxury market.
Press Features and Media Recognition
This year brought meaningful growth in visibility for Sands. We were featured in Khaleej Times, Cosmopolitan Middle East and Dubai Confidential, with each publication highlighting our role in the region’s luxury landscape. These features introduced our services to a wider audience and demonstrated how strongly our personal shopping approach resonates in the UAE. The continued media interest also reflected our expanding presence and the trust we are building with clients who rely on us for rare and exceptional pieces.
Cultural Celebrations and Curated Collections
2025 was a year filled with important cultural moments. For Saudi National Day, Sands created a special collection inspired by the Kingdom’s heritage and sense of pride, choosing pieces that felt meaningful and elegant. For UAE National Day, we highlighted items that reflected the colors and identity of the Emirates, celebrating 54 years of unity in a refined and modern way.
Sands also put together collections for Ramadan and Eid, selecting pieces that matched the spirit of the season. Each collection was made with care, giving clients beautiful and thoughtful options for marking these special occasions.
Sourcing the Rare and the Remarkable
Behind every request is a global team of experts who focus on finding rare, hard to find and truly special pieces. Their experience allows Sands to source items that are often unavailable elsewhere, and many clients receive their pieces even sooner than they would through traditional boutiques.
A Growing Team of Luxury Experts
This year, our concierge team grew, bringing in more specialists to support requests across watches, leather goods and fine jewelry. Sands also welcomed new personal shoppers in 2025, allowing us to respond faster, offer deeper product knowledge and create an even more tailored experience for every client.
Authentication and Quality Assurance
Every piece undergoes multi-step authentication and meticulous inspection, ensuring clients receive only the highest level of quality and trust.
Sands Reflects on 2025
As Sands looks back on 2025, we see a year marked by growth, important achievements and the trust of our clients. Each moment strengthened our commitment to offering a luxury experience that feels refined, personal and effortless. With this foundation, we enter 2026 with confidence and a clear dedication to continue raising our standards. The journey continues, and the best is still ahead.