Introduction
Ashna Mehta Worldwide
Signature Bag Bijoux by Ashna Mehta
A Dual Concept: Bag Bijoux as Charms and Pendants
The Materials Behind Ashna Mehta’s Signature Craft
Celebrities Who Have Embraced Ashna Mehta
Care and Maintenance for Ashna Mehta Creations
Frequently Asked Questions
Ashna Mehta: A Modern Name in Fine Jewelry
A New Vision of Luxury
Founded in 2022, Ashna Mehta has quickly become a fresh and memorable presence in the world of fine jewelry. The brand brings together skilled craftsmanship and a modern way of expressing style. Each piece is made in 18-carat gold and set with carefully chosen diamonds or gemstones, creating jewelry that feels elegant, personal and beautifully refined.
One of the brand’s most loved ideas is the Bag Bijoux collection, where fine jewelry becomes a charm that elevates a luxury handbag. It captures the spirit of the brand perfectly. Ashna Mehta creates jewelry that fits effortlessly into daily life while still feeling special. Her designs are meant to be worn with confidence, to express character and to bring joy.
Ashna Mehta: The Designer Behind the Vision
Ashna Mehta grew up surrounded by the world of diamonds as part of the Rosy Blue family, one of the most respected names in the global diamond industry. This gave her a strong understanding of stones, craftsmanship and the care that goes into creating fine jewelry.
Her studies at New York University and her time living in Antwerp, New York, Mumbai and Dubai helped shape her eye for design and her sense of style. Her work blends tradition with a modern, youthful point of view. It feels both timeless and fresh, which is why her pieces have quickly gained attention from collectors, celebrities and fashion leaders.
For Ashna, jewelry is meant to feel meaningful and personal. Her pieces are created to be lived in, enjoyed and passed on, carrying stories and memories with them. This belief is at the heart of everything she designs.
Ashna Mehta Worldwide
Ashna Mehta is recognised around the world for her modern fine jewelry and luxury accessories, with her sculptural 18k gold designs admired across Europe, the United States and the Middle East. The brand gained international attention during Paris Haute Couture Week 2025, where Vogue featured the Bag Bijoux collection in its coverage of the shows.
Ashna Mehta has since appeared in Vogue, and Harper’s Bazaar Arabia, reflecting the growing interest in the brand. Known for clean lines, meaningful details and a refined approach to craftsmanship, Ashna Mehta has become a favourite among collectors who appreciate modern elegance and thoughtful design.
Ashna Mehta in the UAE
The UAE has become one of the most important markets for Ashna Mehta, with Dubai emerging as a key destination for clients who value personal expression and modern luxury. The brand’s viewing in the region was met with warm and enthusiastic interest, especially from collectors of Hermès and other esteemed maisons who embraced Bag Bijoux as a new and elegant form of style.
Ashna Mehta and Sands UAE have formed an exclusive partnership that allows clients in the region to explore selected creations directly through Sands. With immediate access to pieces and the option to request special designs, this collaboration brings Ashna Mehta’s 18k gold craftsmanship closer to the UAE’s style-conscious community.
Signature Bag Bijoux by Ashna Mehta
Ashna Mehta’s Bag Bijoux collection celebrates sculptural design, personal expression and the timeless beauty of 18k gold. While the Alphabet Charms are the brand’s most recognised pieces, the collection also includes symbols inspired by astrology, nature and modern artistry. Many of these designs are made on request, creating pieces that feel personal, meaningful and truly unique.
Alphabet Charms
The Alphabet Charms are the hallmark of the brand. Crafted in solid 18k gold, each letter features Ashna Mehta’s signature sculptural lines, offering a refined way to personalize any luxury handbag. These remain the most celebrated and collected pieces worldwide.
Zodiac Charms
For clients who love pieces with deeper meaning, zodiac-inspired charms bring a touch of individuality and symbolism. Each design reimagines its astrological sign in a polished, minimalist form, available in 18k gold with optional diamonds.
Animal Charms
Animal motifs add a poetic layer of personality and elegance. Crafted in Ashna Mehta’s signature clean style, these pieces often reference symbols of grace and strength, such as butterflies or horses, and are created through private commissions.
Earth-Inspired Charms
The Earth series draws inspiration from organic forms found in nature. Soft curves, grounded silhouettes, and elemental shapes create charms that feel both modern and timeless. These pieces are crafted on a limited or custom basis, offering something truly unique for collectors.
Modern Craftsmanship, Timeless Beauty
A Dual Concept: Bag Bijoux as Charms and Pendants
A special part of Ashna Mehta’s Bag Bijoux is their versatility. Each piece is crafted in solid 18k gold and designed to be worn in more than one way. While created to add elegance to luxury handbags, the charms can also be worn as pendants, making them beautiful pieces of jewelry for everyday use.
With the help of detachable extensions available from the brand, the charms can be styled on many types of bags, from classics like the Hermès Kelly and Birkin to modern shapes and mini designs. This gives clients the freedom to personalize any handbag with ease.
When worn as a pendant, the charm takes on a new character, becoming a refined piece of fine jewelry that carries the same meaning and craftsmanship. This dual concept is at the heart of Ashna Mehta’s vision, offering beauty, purpose and flexibility in every design.
The Materials Behind Ashna Mehta’s Signature Craft
The strength of the Ashna Mehta brand begins with the materials chosen for each creation. Every piece is crafted with a commitment to quality and refinement, shaped by a deep understanding of fine jewelry and diamond excellence.
Ashna Mehta works exclusively with 18-carat gold, known for its rich colour, durability and timeless beauty. Whether in yellow, rose or white gold, each metal is carefully refined to retain its shine and structure, giving the designs a polished, elegant finish.
The brand uses only natural diamonds, selected with exceptional care. Each stone is reviewed for clarity, colour and brilliance, ensuring that it meets the highest standards. Many pieces feature full-cut diamonds for maximum sparkle, set in a way that enhances their natural light and purity.
Coloured gemstones are chosen with the same attention. Rubies, sapphires and soft pastel stones add character and emotion to the collection, creating a rich contrast against the warmth of gold and the brilliance of diamonds.
Every element is shaped by skilled artisans through traditional hand-setting and hand-polishing techniques. These methods ensure secure stones, smooth finishes and thoughtful details in every design. Even the playful Bag Bijoux pieces are crafted with the same level of care as fine jewelry.
Together, these materials define the world of Ashna Mehta: modern luxury created with natural diamonds, refined craftsmanship and a dedication to lasting beauty.
Celebrities Who Have Embraced Ashna Mehta
Ashna Mehta’s creations have caught the attention of some of the world’s most recognised style icons. Her pieces have been worn by global celebrities who appreciate jewelry that is expressive, modern and crafted with exceptional care. Nicki Minaj was seen wearing a striking custom “Barbie” necklace designed by Ashna, a piece that became an international highlight for the brand. Isha Ambani also chose Ashna Mehta for her personal collection, including bespoke diamond charms for her Hermès Kelly bag that were created especially for her family.
Her work has been linked to other high-profile names such as Kim Kardashian, Rihanna and Paris Hilton, reflecting the growing global interest in the brand’s distinctive style. These moments show how naturally Ashna Mehta’s designs fit into the world of modern luxury, from red carpet statements to personalised treasures.
For collectors and clients who wish to explore this level of craftsmanship, many of Ashna Mehta’s celebrity-worn pieces and bespoke designs are available by special request. Each commission receives individual attention, allowing clients to own a creation that carries both artistry and exclusivity.
Care and Maintenance for Ashna Mehta Creations
Ashna Mehta pieces are crafted with precision using 18-carat gold, natural diamonds, and hand-finished detailing. Whether worn as fine jewelry or used as bag charms, each creation deserves thoughtful care to preserve its beauty and structure over time.
Caring for Ashna Mehta Bag Charms
Bag charms by Ashna Mehta are designed to elevate handbags with a touch of fine jewelry artistry. Since they are exposed to daily movement and environmental factors, gentle care is essential.
Avoid direct friction: Keep the charm away from rough surfaces to protect the gold and diamonds from scratches.
Keep away from moisture: Perfume, rain, and humidity can affect the shine of metal and gemstones.
Store carefully: When not attached to a bag, place the charm in its soft pouch to maintain its shape and finish.
Clean lightly: A soft, dry cloth is enough for daily care. For deeper cleaning, use mild soap and warm water, followed by a gentle pat dry.
These steps keep your charms radiant while ensuring they remain a refined addition to your handbag.
Caring for Ashna Mehta Fine Jewelry
Ashna Mehta’s jewelry pieces are crafted for longevity, but like all precious items, they require mindful handling.
Wear jewelry last: Apply perfumes, lotions, or makeup before putting on your pieces to avoid residue buildup.
Store individually: Use soft pouches or separate compartments to prevent scratches or tangling.
Clean gently: Warm water, mild soap, and a soft brush help maintain the brilliance of diamonds and gold.
Professional maintenance: For intricate settings, occasional professional cleaning helps preserve structure and shine.
Avoid harsh exposure: Remove jewelry before swimming, exercising, or household tasks.
With proper care, your Ashna Mehta jewelry will keep its elegance and brilliance for years, becoming a lasting part of your personal collection.
Frequently Asked Questions
Does Ashna Mehta offer custom designs or special orders?
Yes. Ashna Mehta accepts custom and made-to-order requests for select pieces. Clients can personalize designs such as Alphabet charms, zodiac motifs, animal symbols and other Bag Bijoux styles. Bespoke creations are crafted in 18k gold using natural diamonds, allowing each piece to feel personal, meaningful and unique.
When was the Ashna Mehta brand founded
The brand was founded in 2022. Ashna launched her jewelry house to combine heritage craftsmanship with a contemporary and personal approach to luxury design.
What materials and craftsmanship techniques does the brand use?
Each piece is crafted in 18-carat gold and set with natural diamonds and carefully chosen gemstones. Skilled artisans hand-set every stone and polish each detail to ensure a smooth, refined and lasting finish.
What makes Ashna Mehta jewelry different from other luxury designers
The brand blends heritage diamond knowledge with modern, expressive design. Ashna’s creations feel youthful yet timeless, offering luxury that is both beautiful and personal.
What is Bag Bijoux and how is it worn
Bag Bijoux are fine jewelry charms created to elevate luxury handbags. These gold and diamond accents can be worn on bags, styled as pendants, or used as unique accessories, making them one of the brand’s signature ideas.
Which celebrities have worn Ashna Mehta jewelry
Nicki Minaj, Isha Ambani, Kim Kardashian, Rihanna and Paris Hilton have been associated with the brand. Highlights include Nicki Minaj’s custom Barbie necklace and Isha Ambani’s diamond Hermès bag charms.
Where can I buy Ashna Mehta in the UAE?
In the UAE, Ashna Mehta pieces can be purchased through Sands UAE, the brand’s exclusive regional partner. Selected designs are available directly, and special orders can be arranged upon request.
Can I buy Ashna Mehta pieces through Sands UAE?
Yes. Sands UAE has an exclusive partnership with Ashna Mehta, allowing clients to purchase selected pieces directly through our platform. Special requests and custom designs can also be arranged, ensuring a seamless and trusted experience.
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Collection
An Ashna Mehta piece is not just worn — it is felt, remembered, and carried with meaning.
